"CENTRE OF VOCATIONAL STUDIES (CVS)"

 

VISION:

The conventional pattern of higher education has not been successful in providing the required degree of competitive superiority vis a vis the volatile employment scenario in the world of modern business, dominated by strong currents of privatisation, liberalisation and globalisation. Furthermore, structural reforms, new entrepreneur friendly industrial policies, easy credit availability and similar measures have opened up new vistas for willing ones to start new ventures and indirectly boosted demand for professionals. True and meaningful vocationalisation in higher education is, therefore, the need of the time and Kumaun University, Nainital has quickly responded by establishing a full-fledged ‘Centre of Vocational Studies’ (CVS).

The prime objective of CVS is to take care of unemployability in higher education, hone the human capital, and contribute its bit to the greater cause of   development. CVS, therefore, proposes to offer specifically designed courses at all the levels in higher education, i.e., add-on certificate courses, advanced post-graduate diploma programs, and post-graduate degree programs. Considering the previous position of placements, it can safely be inferred that the students of CVS are in high demand in market, with previous batches placed with ICICI Bank, Priyagold Industries, Induslnd Bank, GlenMark Pharmaceuticals, Jagsonpal Pharmaceuticals etc to name a few. And the students of current batch already have offers for their summer training with stipends.

In order to achieve it mission, the CVS has since inception, emphasçed on strong, meaningful and vibrant interaction and association with the industry and government. CVS organçed a two days (17-18 Feb., 2005) workshop on "VAT in Uttaranchal: Issues in Transition" organçed at ATI, Nainital. The workshop saw a huge participation of people from different sections of society, vç., academia, industry, trade, government, common consumer, and tax practioners etc. The sincerity of this effort of CVS was very appreciated by the industry and in response to it Mr. Yogesh Jindal and Mr. Ramesh Pal announced scholarships worth Rs. 21,000/ each in the inaugural session of the workshop itself for the students. Additionally use of most modern communication technology and deliberate persuasion, involving several meetings, culminated in receiving books worth Rs. 1,00,000/- from Dr. Roop Singh Bhakuni, Director, UANA, America and the efforts continues…

On December 21-22, 2005 another workshop on IPRs was organçed. It was funded by the Ministry of Human Resource Development, Govt. of India. This workshop was very well attended by the participants from different Universities and institutes. The renowned experts Professor Biju Pal Abraham (IIM, Calcutta), Professor (Mrs.) S.K. Verma (DU) and Professor B.N. Pande (BHU) were the key resource persons in this workshop.

During the financial year 2005-2006, the Govt. of Uttaranchal sanctioned a sum of Rs. 10.77 lakhs for setting up an Advanced Centre of Development Studies, Research and Extension.

A very critical aspect of teaching is the pedagogy adopted. Keeping in view, the professional nature of course and the expectations from the passing graduates, the CVS faculty members use a host of tools such as case-study, group discussion, presentation, lectures etc, to not only help the students assimilate the concepts but to enable them to apply them to practical situations. At CVS a continuous mode of assessment is followed using class tests, assignments, surprise quçzes etc. As we receive students from varied educational background, CVS also provides English course (non credit) and personality development modules to makeup for any deficiencies liable to hamper the evolution of personality and progress of the students during their course of study or their career.

Presently, the Centre is functioning as a unit of DSB campus in Nainital, of Kumaun University. It is located in the lush green environs of Sleepy Hollow (ground floor, Central Library), away from the hubbub of the town and the main campus.


Courses Of Study :

Post-Graduate Degree Courses (full-time, two year, i.e. ,04 semester)

(i)                  Master of Marketing Management (MMM)

Objective of the course:- This course aims at providing the participants the latest knowledge of Marketing techniques and the newest trends in this field .

Targeted self-employment/employment avenues:- Marketing is an evergreen field, every company at some point of time has to rely on marketing to survive in the market. India is an emerging market and most of multinational companies are operating or will be starting their operations here in near future. Thus, there stands a gamut of opportunities for the marketing graduates and their acquaintance with information technology gives them a definite edge in this new environment. 

 

(ii)                Master of e-Commerce (Me-Com) –

Objective of the course:- To enable the participants master the functioning of e-Commerce and acquaint them with necessary techniques and latest developments so that they become proficient in this field.

Targeted self-employment/employment avenues:- With the advent of internet, the methods of doing business have changed drastically. Most of the business is now shifting towards the electronic mode. In future, most of the transactions will be through optical fibres rather than on the physical basis. India is becoming the hub of this electronic revolution, and there would be no dearth of job opportunities for the qualified people. The familiarisation with marketing aspects would be an added advantage for these participants widening the field of work for them.

 

(iii)               w.e.f. the academic session 2006-2007, CVS is to launch a new

      self-employment/employment oriented programme, Master of    Entrepreneurship Development (MED). This programme shall also be a 4-          semester (2 year) course of study, and the admissions shall be allowed from       July 2006. The detailed the information about MED can be obtained from the     office of CVS.

 

Eligibility:

M e-com/MMM/MED : Graduate in any discipline with 45% or post graduation with 48% marks or above.

 

SYLLABUS

 

MASTER OF MARKETING MANAGEMENT (MMM)

 

SEMESTER-I                                                SEMESTER-II

1. Principles of Management                             1. Marketing Management       

2. Business Environment and Laws                    2. Marketing Research 

3. Personality Development and                        3. Managerial Accounting                      

4. Computer Applications in Management         4. Business Statistics & Operations

                                                                             Research

5. Managerial Economics                                  5. Consumer Behaviour

6. Viva-Voce                                                6.Project and Project based                                                                                                                                             Viva-Voce                                          

 

SEMESTER-III                                             SEMESTER-IV

1. Strategic Management                                  1. International Marketing                                                                                                                                                               Management

2. Sales and Distribution Management                       2. Product and Brand Management

3. Advertising Management                                       3. Rural Marketing                   

4. Management Information System                   4. Retail and Merchandising                                                                                              Management

5. HRM and Organisational Behaviour                      5. Marketing of Services          

6. Viva-Voce                                                           6. Comprehensive Viva-Voce                          

MASTERS OF E-COMMERCE (Me-Com)

SEMESTER-I                                                SEMESTER-II

1. Personality Development and                        1. Issue in Information Technology-

    Communication Skills                                    Management

2. Principles of Management                      2.Business Statistics & Operations                                                                                                                                  Research

3. Fundamentals of Information Technology       3. Managerial Accounting

4. Introduction to Programming Language          4. E-Commerce Technologies       

5. E-Commerce Fundamentals                          5. Visual Basic                         

6. Practical Based on paper 4th and 5th            6. Practical Based on paper 4th and5th
7. Viva-Voce                                                   7. Comprehensive Viva-Voce                                                                                 

SEMESTER-III                                             SEMESTER-IV

1. Managerial Economics                                  1. Management Information System

2. Business Environment and Laws                    2. Human Resource Management                 

                                                                             and Organçational Behaviour

3. Relational Data Base Management System    3. Marketing Management                      

4. E-Commerce Site Development                    4. Java Language                    

5. System Analysis and Design OR                   5.Web Intelligence for E-Commerce   

   Information Modelling for Data Base       OR   Information  Technology                                                                                              Project Management OR Process            Engineering OR Enterprise System

6. Practical Based on paper 3rd and 4th  6. Project                               

7. Comprehensive viva-voce                             7. Practical Based on Java Language                                                                                       Comprehensive viva-voce

Infrastructure/Equipments :

           

CVS has its own Departmental library, locally networked lab, Broadband (BSNL) connectivity, and the other relevant equipments necessary for the purpose.

 

Invited Lectures :

 

During the last academic session, CVS invited a number of experts from different places to deliver specialçed lectures to its students. The invitees included Dr. H.S. Bajpai (Gorakhpur) Professor M.N. Mishra (BHU), Professor Arunabh Chatterjee (Lucknow University), Professor Prashant Kumar (BHU) and Professor R.K. Mittal (Kurukshetra University). Additionally, professional experts like the Chartered Accountants, leading Advocates and representatives from industry are also invited on a regular basis.

 

Further, the Board of Vocational Studies (BOVS) has given approval for a few more job oriented programmes namely, (a) Master of Insurance and Risk Management (MIRM) (b) Master Business Laws (MBL) (c) Master of Bank Management (MBM) (d) Advanced PG diploma in World Trade and Foreign Exchange (WTFE) (e) Certificate course in Secretarial Practice(SP). However, in view of the paucity of infrastructural resources, these courses shall be started as and when it is convenient for the university.

[N.B.- Detailed information about all these courses, admission process & the fee-structure can be had from the office of the CVS]